Burt’s Bees Bought By Clorox
I have always been a big fan of Burt’s Bees products. We recommended them as gifts, and I received some for Christmas as well (thanks Allison!). It is hard to say no to a product that lists the percentage of natural ingredients (which is, on average, 99%) directly on the packaging (which is minimal, recycled and recyclable). They don’t test on animals and a good portion of their products score pretty well on the Environmental Working Group’s Skin Deep Cosmetic Safety Database.
So, what’s this about Clorox? As I was reading (online) the most recent issue of E/The Environmental Magazine, I was surprised to see that Burt’s Bees was sold to Clorox (yes, Clorox) for over $900 million in cash, leaving the former (and founding) owner without a financial stake or a formal role with the company. (More about Burt’s Bees somewhat soap-opera-like past can be found in this NYTimes article.)
So what does this mean for us consumers? According to the Burt’s Bees Blog the company “will continue, without compromise, to develop the best natural personal care formulas, environmentally sensitive packaging and nature-safe manufacturing processes.” Sound too good to be true? It seems that we will find out soon enough, since the CEO promises to give “an honest and transparent progress report in six months time.”